How to Advertise & Market a Vacation Rental Property

With the economy the way it is, having a successful vacation rental season may make or break some people that own second homes, so follow along and learn how to market your vacation rental property like a pro.

I wrote an article several years ago on advertising vacation rentals and figured it was time to update it. But instead of rewriting that one, I figured I’d write a new, more meaty one here. Plus, like having more than one vacation rental listing, having two articles on vacation rental advertising is better than just having one.

Why should you listen to [...]

April 6th, 2011 | Tags: , , , | Category: Marketing | 6 comments

Try It Local Cape Cod & Group Coupon Deals

Try it Local Cape Cod

To answer the rising popularity and the growing need for a local Cape Cod group deals or social coupon site like Groupon and Living Social, the Cape Cod Chamber of Commerce launched a group coupon site with Try It Local Cape Cod. Are local group deals a good idea and will it pan out for local Cape Cod businesses? Read on to find out.

With the growing popularity of social coupons or group deal sites like Groupon and Living Social, the Cape Cod chamber is hoping to get on the group coupon train with [...]

March 21st, 2011 | Tags: , | Category: Marketing | 4 comments

Local Lead Generation (Local Affiliate Marketing)

What is Local Lead Generation?

Local Lead Generation

Local lead generation is a local affiliate marketing service that supplies new customer leads to business clients. Using online and offline sources, the local lead generation company will acquire leads targeted to the client’s business niche and sell them to the business client.

Most often these are flat fee per lead agreements (like you will find with CPL lead affiliate programs), but there are other models as well. The other one that I use is the commission based model (where you get paid a percentage of the profit on a closed [...]

January 14th, 2011 | Tags: , , | Category: Marketing | 2 comments

Search Engine Registration & Other SCAM Emails

CapeLinks owns hundreds of domain names and operates several different websites, so my contact information is all over the internet. Every day I receive hundreds of spam and scam emails for all sorts of offers.

Many times these scams target me through the websites and domain names that I own. They get my contact info from the domain name WHOIS database or fill out the contact forms on one of my websites. My email spam filter is pretty good, so many of these get thrown in the spam folder and I never see them, but a few get through to [...]

December 27th, 2010 | Tags: , | Category: Marketing | Leave a comment

Hyperlocal Adwords Targeting Example

Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.

A very simple hyperlocal Google Adwords example

Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:

We would setup the campaign [...]

July 5th, 2010 | Tags: , , , | Category: Marketing | One comment
 
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