Here’s a quick tip to get some more mileage out of your Facebook advertising dollars.
If you are advertising on Facebook and sending people to a custom landing page use a Like/Share Combo on the landing page.
Place it above the fold right where people coming from your FB ads will see it.
Put it right in their face.
This has converted really well on landing pages for me. The image above is from the landing page for the campaign stats below. If you take away “my like” I got 33 likes/shares out of 312 clicks which means better than 10% of those 312 people liked or shared the landing page with all their friends. Plus, since this landing page was part of an actual website, I did see the like/shares increase on some of the other pages on that site as well.
This brings lots of residual traffic during and after the campaign and will stretch your FB ad dollars.
I don’t use the code that shows people’s “faces”. I think it creeps people out off of Facebook and I think the likes/shares convert alot better without showing faces. Without the people’s faces, it seems more anonymous to me and I think the average FB user thinks so as well.
Here’s the code for a simple Like/Share combo:
<iframe src="http://www.facebook.com/plugins/like.php?href=THE_LANDING_PAGE_URL&layout=button&show_faces=false&width=250&action=like&colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:250px; height:30px"></iframe>
The only catch is that you must be advertising something that people will want to share with their Facebook friends.
If you are advertising colon cleanse, this tactic may not work out so well for you.