Into the Darkness: Tactical and Practical Advice

Tactical & Practical Advice to Gain Advantage in the Dark

In the spirit of general randomness, here are a few tips to help you in low visibility situations due to darkness.

night vision

Night Vision

Before you leave a well lit area for a dark one, close your eyes for a few seconds. This will give you a big advantage. When your eyes are adjusting to darkness, you are vulnerable due to temporary blindness.

Not just vulnerable to an attack (if you are in a sketchy situation), but also to an accident like falling down stairs, walking into or tripping over something in the dark.

The best example of the effects of this tactic is when you turn off a light in an otherwise dark room. Here’s how to do it the right way: Grab the light switch, close your eyes, count to four, flip off the switch, then open your eyes. You will be able to see way better.

Now go back into that same room turn the light back on and look right at the light when you turn it off. See what I mean? You are blinded for a few seconds. Try it.

Another practical time where this strategy will be helpful is when walking to or from your car at night. When parking your car in a dark area, close your eyes for a few seconds before you open your car door and do not look at the interior light that comes on when you open the car door. This will give your night vision a kick start before you venture out into that dark parking lot.

Do the same thing when you head back out to your car from a lit building. Take a moment to close your eyes and give your night eyes a jump start.

Think about it this way, if someone is lurking around in the dark waiting to prey on you, their eyes will already be adjusted, yours will not.

The process by which the eyes increase their sensitivity to low levels of light is known as dark adaptation. Individuals adapt to darkness at varying degrees and rates.

During the first 30 minutes in a dark environment, the eye sensitivity increases roughly 10,000 times. It takes the average person’s eyes nearly 45 minutes to fully adapt to darkness.

Once your eyes have adapted to the darkness, subsequent exposure to bright light from matches, flashlights and vehicle headlights will mean it will take another 30 to 45 minutes for your eyes to re-adapt again.

In addition to being vulnerable while your eyes adjust, the inability to see well in darkness leads to doubt and increases apprehension. Darkness always brings out an individual’s weakness, especially in lethal situations.

Units that can operate effectively during hours of darkness or periods of reduced visibility often gain significant advantage over their opponent.

If you need tactical advantage in darkness over someone who smokes, make your move the split second they light up. You have a few seconds where they will be blinded from the flash of the lighter.

While these tips may sound a bit paranoid, try them out. They may save you from an attack or an injury resulting from an accident.

Sources: No night vision no problem gain the advantage, Gaining Advantage – Air Force manual

Boston George Jung

Boston George Jung

Boston George Jung on Cape Cod

A recent post on twitter reminded me of the fact that Boston George Jung is kind of a cult hero to alot of the younger generation “ballers” out there.

Since the movie Blow came out almost ten years ago, Boston George has been in rap lyrics, has a Myspace page, has several Facebook fan pages and is on t-shirts, etc… with internet status like Tony Montana.

Disclaimer: I was never personally involved in any of the incidents outlined below. All of these stories were told to me by Boston George himself or his close local acquaintances who I knew through the commercial fishing industry twenty or so years ago. I also realize that this post is probably not going to get me any internet marketing clients, but I’ll take the street cred.

I met Boston George Jung here on Cape Cod in the late 80′s, early 90′s through one of my fishing industry connections. The man who introduced me to Boston George was an old fisherman friend of mine (now deceased), who I had known for years. Since he has grown children, I will just call him “Sneakers”.

Anyways “Sneakers” introduced me to Boston George some time before he met with author Bruce Porter. George was laying low at this time, as far as I could tell.

Porter wrote the book Blow: How a Small Town Boy Made $100 Million with the Medellin Cocaine Cartel and Lost It All, which was released in 1993. At the time I was told that George was paid $100,000 for his story. The book was the basis for the 2001 movie Blow starring Johnny Depp.

George was a big drinker at the time, so “Sneakers” and I would pick up George at the house he was living at in Harwich and take him down to the Wooden Shoe bar down the road in Dennisport for drinks. George loved vodka at the time and I was told that he drank most of the book proceeds away.

George told me many stories about his drug running career. How Manuel Noriega was his “banker” and when the US invaded Panama all his money was seized (about $20 million I was told).

He told of how he met Carlos Lehder in jail in Connecticut, which started the whole cocaine smuggling deal going. He also talked about going to Pablo Escobar’s ranch, how crazy it was there and that it was a very sketchy place.

Most of the cocaine smuggling stuff has been told in the movie, so I am not going to rehash that stuff here, but here are a few stories you may not have heard about Boston George Jung.

First a couple smuggling stories of note that were told to me from both George and “Sneakers”.

Chainsaw Runway

When they were running pot, one of their favorite vehicles was the Winnebago. They would take four or five guys and drive the Winnebago to the drop point where they would meet the plane.

One of these incidents involved driving to a remote highway in Texas, where two guys were dropped off. One with a chainsaw and one with a gun. The guy with the chainsaw would block the road by dropping a power pole across it. The guy with the gun would stay there to enforce the “roadblock”.

The Winnebago would then go up the road a ways and pull across the road blocking it from the other end. Then another guy would get out of the vehicle with a chainsaw and the two “lumberjacks” would work towards each other cutting down all the power poles along the side of the road, dropping them off to the side. This would give the plane a nice clear runway.

The plane would come in and land coming to a stop near the Winnebago where the goods were offloaded into the motor home. The guys would then turn the plane around by hand and it would take off in the other direction. Then they would take the motor home for ride back East, where the pot was distributed.

Pot Smuggling Fail

Another time they told me that they were getting paranoid that they were being tailed by the DEA, so they wanted to try a different way of hiding the pot in the Winnebago.

Instead of stuffing the motor home with the bales of pot, George had a connection somewhere down south place all the pot in six tires and put them on rims. They drove the Winnebago down to meet the connection and switched out all the tires on the vehicle with the pot filled tires. They then drove the Winnebago back to Cape Cod.

When they got back to the Cape, they took the rims and tires off and tried to get the pot out of there. I was told that the pot was so compressed from the centrifugal force and the heat from all the driving that they had to cut the tires away from it with a Sawzall.

“Sneakers” who was a giant guy (like Andre the Giant) told me that he was hitting it as hard as he could with a splitting maul and could not break enough of it off to “roll a joint”. The whole load ended up at the Dennis town dump, where it sits buried today.  Still in the shape of tires I would imagine…

Boston George’s Last Bust

In the Wikipedia entry it says without a citation:

After working some “clean” jobs, Jung began to work in the marijuana industry again. In 1994, he reconnected with his old Mexican marijuana smuggling partner and was arrested with 1,754 pounds of marijuana in Topeka, Kansas and faced a 15-year mandatory sentence

From what I remember George’s last arrest happened at his then girlfriend’s house right up the road in East Dennis, MA where he was busted with 300 lbs. of pot that was hidden in a fake wall under the cellar stairs.

Article from: The Boston Globe (Boston, MA)
Article date: April 16, 1995

George Jung once boasted of building the world’s most feared and opulent drug cartel.

On Friday, the Weymouth native was arrested for allegedly dealing marijuana from a sleepy house on Cape Cod.

Jung, 52, and two others — Linnea Jewett, 53, and Jesus Gomes Moreno, 43, of Puerto Vallarta, Mexico — are accused of trafficking marijuana from Jewett’s house on Cedar Hill Road in East Dennis, police said.

Following a State Police investigation of several months, police who raided the house shortly after 8 p.m. Friday found between 200 and 300 pounds of a “green, leafy vegetable matter thought to be marijuana,” said Sgt. Mark Conant of the East Dennis police. They also … (source)

According to “Sneakers” another ex-fisherman had driven a pickup truck to somewhere and drove a number of big drum cases (like bass drum cases) filled with pot back to the Cape where it was stashed in the house in East Dennis.

Apparently the DEA had followed him the whole way and had photographs of the vehicle every step of the way.

After the bust “Sneakers” was interrogated by the police several times. He told me they had pictures of him carrying boxes out of the east Dennis house and putting them in his car. He told me he just kept telling the investigators that the boxes were full of kitchen stuff and as far as I know he was never implicated.

Another funny thing about this whole story is that a guy I know bought the girlfriend’s house at auction after it was seized by the DEA and he lives there with his family to this day.

So that’s a few things about Boston George Jung you may not have heard. When I met George, he struck me as a broken man. He definitely lived an exciting lifestyle and may be a cult hero to some, but try to learn a life lesson or two from his story. There are many there to choose from…

Hire Service Providers Using CraigsList the Smart Way

There’s no doubt that there are people advertising on CraigsList that will work for cheap. There are hundreds of classified ads on the local CL from people offering services like painting, landscaping, handyman help, building websites, bookkeeping and a million other services.

The only problem with that is, well it’s CraigsList. By that I mean there is no vetting process or requirement of qualifications to place an ad on sites like CL. The problem with that is, these kinds of sites attract people that may be scammers, or really just aren’t qualified to do the services they are offering.

Now there are two ways to approach hiring a service providers off CraigsList:

Wrong way: You can browse or search ads in the relevant services category and reply to these ads blindly. Which opens you up to any person you reply to. Not smart.

Right way: Place an anonymous services wanted ad and let the providers that reply open themselves up to you instead. Isn’t that the way it should be? Why put yourself out there by replying to unknown people who place ads on CraigsList?

By following the tips below you can begin to protect yourself from scammers and unqualified service providers.

1. Place a services wanted ad in the appropriate section.

2. Use the anonymous email feature and do not put your real email address or your phone number anywhere in the ad.

3. Describe exactly what you are looking for and if applicable include a budget for your service needs.

4. Submit the ad and wait for replies.

By having the service providers reply to you, you are putting the shoe on the other foot which gives you the upper hand. Any professional service provider should reply with their contact information which should include their name or business name and phone numbers.

Now you can research them anonymously before you decide to reply back to them. Start by giving them a good Googleing. Search for the business name and person’s name. Search the phone number and even the email address. If there is something you need to know about that person or business, Google should find it for you. Make sure to search for each piece of information independently, this will give you the most thorough results.

Things you might find through researching

Reviews about the business or service provider, both good and bad. Any complaints or other business or personal associations should show up as well.

You might find other classified ads this person has posted. Things like stuff for sale ads and other things may or may not be an indicator of their character or financial situation.

Use the information you gather from your research to perform your own vetting process and narrow your list of who to respond back to. This will ensure you have the upper hand when hiring a service provider off CraigsList or any other classified website.

The bottom line is, do not tip your hand until you have to…

The inspiration for this post came from Cape Cod Home Improvement’s Consumer Guide to Hiring. If you need to hire someone on Cape Cod for home related services, check it out.

Hyperlocal Adwords Targeting Example

Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.

A very simple hyperlocal Google Adwords example

Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:

We would setup the campaign to run with very long list of “exact match keywords” like:

sample Mid Cape Cod widget rental ad

Mid Cape Cod widget rental ad

  • “widget rental”
  • “widget rentals”
  • “where can i rent a widget”
  • “where can we rent widgets”
  • “rent widgets”
  • “cape cod widget rental”
  • “widget rentals cape cod”
  • and many, many, many more …

Now since we are only renting widgets to people in the Mid Cape area, we use the geotargeting settings to target people that search for the above keywords within 10 miles of our business location.

Hyperlocal Adwords ad targeting

Hyperlocal Online Ad Targeting

Notice how we also specified in the ad copy above that we rent widgets in the Mid Cape Cod area only?

This will discourage clicks from people who might be inside the target area, but want the widget delivered outside of our service area.

This ad copy strategy also gives the people who are in our service area a sense of exclusivity and let’s them know that we are the place to call for widgets in the Mid Cape area.

In addition, we would also use negative keywords to eliminate showing up for non relevant searches.

We would also run an additional campaign that had no geotargeting but included only exact match location based searches in our service area  like “widget rental yarmouth ma”, “dennis ma widget rentals”, etc…

Misspellings would be added to all campaign keyword lists along with a few other tactics to round out a complete widget rental Adwords campaign.

Since the targeting is extremely tight (a 10 mile area) and widgets are not super popular rental items, the budget here is going to be relatively low. However, this ad campaign should convert extremely well for us which means more of the right widget rental customers.

Like Share Combo for Facebook Landing Pages

facebook like share combo button

Like/Share Combo

Here’s a quick tip to get some more mileage out of your Facebook advertising dollars.

If you are advertising on Facebook and sending people to a custom landing page use a Like/Share Combo on the landing page.

Place it above the fold right where people coming from your FB ads will see it.
Put it right in their face.

This has converted really well on landing pages for me. The image above is from the landing page for the campaign stats below. If you take away “my like” I got 33 likes/shares out of 312 clicks which means better than 10% of those 312 people liked or shared the landing page with all their friends. Plus, since this landing page was part of an actual website, I did see the like/shares increase on some of the other pages on that site as well.

Facebook Ad Stats

This brings lots of residual traffic during and after the campaign and will stretch your FB ad dollars.

No Faces

I don’t use the code that shows people’s “faces”. I think it creeps people out off of Facebook and I think the likes/shares convert alot better without showing faces. Without the people’s faces, it seems more anonymous to me and I think the average FB user thinks so as well.

Here’s the code for a simple Like/Share combo:
<iframe src="http://www.facebook.com/plugins/like.php?href=THE_LANDING_PAGE_URL&amp;layout=button&amp;show_faces=false&amp;width=250&amp;action=like&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:250px; height:30px"></iframe>
<br />
<a name="fb_share" type="button_count" href="http://www.facebook.com/sharer.php">Share</a><script src="http://static.ak.fbcdn.net/connect.php/js/FB.Share" type="text/javascript"></script>

The only catch is that you must be advertising something that people will want to share with their Facebook friends.

If you are advertising colon cleanse, this tactic may not work out so well for you.