“Local” Listing & Advertising Services: Buyer Beware…

Hyperlocal Adwords ad targeting

If you’re like most small business owners, you find yourself being pitched and sold by numerous “local” online advertising services and if you are not sure exactly what you are getting for the money, you should hire a trusted third-party consultant to help you. Getting involved with these companies can mean that they own you and all your free local listings. Local Listing Services There are so many different advertising … Continue reading

Responsive Websites: Making Advertisements Responsive

When designing your responsive website, don’t forget to make your advertisements responsive too. I have seen several responsive websites where the ads are not responsive. This leaves you with ads too big for the smaller devices where they run off the side of the screen. There are ways to make your ads responsive by using CSS to hide or show different sized ads based on the screen size (As seen … Continue reading

Vacation Rental Phishing Scams

I had a client of mine call me last week. He said someone tried to hijack his Homeaway vacation home rental listing and scam one of his potential renters by contacting the renter and acting as if they were my client (the property owner). Anatomy of  a Vacation Rental Scam In a nutshell, this is how it happened. Because he rents his house for ~$5000/week, my client checks his emails … Continue reading

How to Advertise & Market a Vacation Rental Property

With the economy the way it is, having a successful vacation rental season may make or break some people that own second homes, so follow along and learn how to market your vacation rental property like a pro. I wrote an article several years ago on advertising vacation rentals and figured it was time to update it. But instead of rewriting that one, I figured I’d write a new, more … Continue reading

Try It Local Cape Cod & Group Coupon Deals

To answer the rising popularity and the growing need for a local Cape Cod group deals or social coupon site like Groupon and Living Social, the Cape Cod Chamber of Commerce launched a group coupon site with Try It Local Cape Cod. Are local group deals a good idea and will it pan out for local Cape Cod businesses? Read on to find out. With the growing popularity of social … Continue reading