There’s no doubt that there are people advertising on CraigsList that will work for cheap. There are hundreds of classified ads on the local CL from people offering services like painting, landscaping, handyman help, building websites, bookkeeping and a million other services.
The only problem with that is, well it’s CraigsList. By that I mean there is no vetting process or requirement of qualifications to place an ad on sites like CL. The problem with that is, these kinds of sites attract people that may be scammers, or really just aren’t qualified to do the services they are offering.
Now there are [...]
Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.
A very simple hyperlocal Google Adwords example
Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:
We would setup the campaign [...]
Like/Share Combo
Here’s a quick tip to get some more mileage out of your Facebook advertising dollars.
If you are advertising on Facebook and sending people to a custom landing page use a Like/Share Combo on the landing page.
Place it above the fold right where people coming from your FB ads will see it.
Put it right in their face.
This has converted really well on landing pages for me. The image above is from the landing page for the campaign stats below. If you take away “my like” I got 33 likes/shares out of 312 clicks which means better than 10% of [...]
For your business to get the most out of Facebook advertising you need to take a good hard look at who your customer is and what they are interested in.
With Google Adwords (if you are doing it right), your ads should be seen by people that are almost ready to buy or ready to buy your product or service.
Facebook’s users are at the other end of the buying cycle or “the pre-buying cycle.”
People on Facebook are playing games and chatting with friends, they are not there looking for your product or service. If you go into Facebook advertising thinking you [...]
There are several things that are different about Google Adwords and Facebook Advertising.
If you are considering advertising on both networks, here’s what you need to know. Adwords and Facebook Ads both offer geotargeting, which makes both networks a good choice for local advertisers. Apart from geographic targeting, each network is very different in how you target the right users for your niche and you must keep this in mind as you plan your ad campaigns.
Advertising: Google vs. Facebook
The combined reach of Google and Facebook is staggering, even in local markets. If you advertise on both of these networks and [...]
