How to Advertise & Market a Vacation Rental Property

With the economy the way it is, having a successful vacation rental season may make or break some people that own second homes, so follow along and learn how to market your vacation rental property like a pro.

I wrote an article several years ago on advertising vacation rentals and figured it was time to update it. But instead of rewriting that one, I figured I’d write a new, more meaty one here. Plus, like having more than one vacation rental listing, having two articles on vacation rental advertising is better than just having one.

Why should you listen to [...]

April 6th, 2011 | Tags: , , , | Category: Marketing | 6 comments

Try It Local Cape Cod & Group Coupon Deals

Try it Local Cape Cod

To answer the rising popularity and the growing need for a local Cape Cod group deals or social coupon site like Groupon and Living Social, the Cape Cod Chamber of Commerce launched a group coupon site with Try It Local Cape Cod. Are local group deals a good idea and will it pan out for local Cape Cod businesses? Read on to find out.

With the growing popularity of social coupons or group deal sites like Groupon and Living Social, the Cape Cod chamber is hoping to get on the group coupon train with [...]

March 21st, 2011 | Tags: , | Category: Marketing | 4 comments

Hire Service Providers Using CraigsList the Smart Way

There’s no doubt that there are people advertising on CraigsList that will work for cheap. There are hundreds of classified ads on the local CL from people offering services like painting, landscaping, handyman help, building websites, bookkeeping and a million other services.

The only problem with that is, well it’s CraigsList. By that I mean there is no vetting process or requirement of qualifications to place an ad on sites like CL. The problem with that is, these kinds of sites attract people that may be scammers, or really just aren’t qualified to do the services they are offering.

Now [...]

August 15th, 2010 | Tags: , | Category: Other Stuff | Leave a comment

Hyperlocal Adwords Targeting Example

Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.

A very simple hyperlocal Google Adwords example

Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:

We would setup the campaign [...]

July 5th, 2010 | Tags: , , , | Category: Marketing | One comment

Like Share Combo for Facebook Landing Pages

Like/Share Combo

Here’s a quick tip to get some more mileage out of your Facebook advertising dollars.

If you are advertising on Facebook and sending people to a custom landing page use a Like/Share Combo on the landing page.

Place it above the fold right where people coming from your FB ads will see it. Put it right in their face.

This has converted really well on landing pages for me. The image above is from the landing page for the campaign stats below. If you take away “my like” I got 33 likes/shares out of 312 clicks which [...]

June 28th, 2010 | Tags: , | Category: Marketing | 2 comments
 
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