Facebook Advertising is a Different Animal

For your business to get the most out of Facebook advertising you need to take a good hard look at who your customer is and what they are interested in.

With Google Adwords (if you are doing it right), your ads should be seen by people that are almost ready to buy or ready to buy your product or service.

Facebook’s users are at the other end of the buying cycle or “the pre-buying cycle.”

People on Facebook are playing games and chatting with friends, they are not there looking for your product or service. If you go into Facebook [...]

March 13th, 2010 | Tags: , , | Category: Marketing | Leave a comment

Facebook Advertising vs. Google Adwords Overview

There are several things that are different about Google Adwords and Facebook Advertising.

If you are considering advertising on both networks, here’s what you need to know. Adwords and Facebook Ads both offer geotargeting, which makes both networks a good choice for local advertisers. Apart from geographic targeting, each network is very different in how you target the right users for your niche and you must keep this in mind as you plan your ad campaigns.

Advertising: Google vs. Facebook

The combined reach of Google and Facebook is staggering, even in local markets. If you advertise on both of [...]

March 5th, 2010 | Tags: , , , | Category: Marketing | 9 comments

Measuring ROI: Customer Acquisition Cost

What is a new customer worth to your business?

Do you know what it costs you to acquire a new customer? If you said no, how do you expect to measure the return on your advertising dollars?

If you are serious about growing your business, you need to start tracking your ad response rates.

This will enable you to judge which advertising dollars are being well spent and which part of your advertising budget you are just pissing away.

It’s all about generating leads for your business and turning them into paying customers. The only way you can figure out [...]

February 16th, 2010 | Tags: , | Category: Marketing | 3 comments

Cheap Production, Free distribution, Using Video to Grow Your Business

You don’t have to have a big budget to be effective with video marketing.

Video production is cheap. Distribution is Free. If you are not video marketing online, you should be. The barriers to entry are virtually non-existent.

The Audience

Online Video continues to show solid growth – up 34.9% in time spent during 2009. (Nielsen)

The average U.S. Viewer Watched 6.4 Hours of Online Video During the Month of April 2009. (comScore)

Blenders

Here’s two out of the 92 videos Blendtec has on their Youtube channel. (terrible screencap, must be the color scheme)

One case study that [...]

January 31st, 2010 | Tags: , | Category: Marketing | Leave a comment

Toyota Recall: Local Advertising Opportunity

Local car dealers should take advantage of this story…

Last week when the news broke that Toyota would be recalling millions of it’s top selling models because of a “sudden acceleration” problem with the vehicle gas pedals or floor mats, I started to monitor the search results for “Toyota recall” to see who would be jumping on the advertising bandwagon first.

I noticed a few things within the first two days of the story breaking:

Toyota was running a damage control ad. To their credit, this campaign is also running on Bing and Yahoo which are both empty of competing [...]

January 29th, 2010 | Tags: , , , | Category: Marketing, Reputation Management | Leave a comment
« Newer Entries