Measuring ROI: Customer Acquisition Cost

What is a new customer worth to your business? Do you know what it costs you to acquire a new customer? If you said no, how do you expect to measure the return on your advertising dollars? If you are serious about growing your business, you need to start tracking your ad response rates. This will enable you to judge which advertising dollars are being well spent and which part … Continue reading

Cheap Production, Free distribution, Using Video to Grow Your Business

You don’t have to have a big budget to be effective with video marketing. Video production is cheap. Distribution is Free. If you are not video marketing online, you should be. The barriers to entry are virtually non-existent. The Audience Online Video continues to show solid growth – up 34.9% in time spent during 2009. (Nielsen) The average U.S. Viewer Watched 6.4 Hours of Online Video During the Month of … Continue reading

Toyota Recall: Local Advertising Opportunity

Local car dealers should take advantage of this story… Last week when the news broke that Toyota would be recalling millions of it’s top selling models because of a “sudden acceleration” problem with the vehicle gas pedals or floor mats, I started to monitor the search results for “Toyota recall” to see who would be jumping on the advertising bandwagon first. I noticed a few things within the first two … Continue reading