Like Share Combo for Facebook Landing Pages

Like/Share Combo

Here’s a quick tip to get some more mileage out of your Facebook advertising dollars.

If you are advertising on Facebook and sending people to a custom landing page use a Like/Share Combo on the landing page.

Place it above the fold right where people coming from your FB ads will see it. Put it right in their face.

This has converted really well on landing pages for me. The image above is from the landing page for the campaign stats below. If you take away “my like” I got 33 likes/shares out of 312 clicks which [...]

June 28th, 2010 | Tags: , | Category: Marketing | 2 comments

Facebook Advertising is a Different Animal

For your business to get the most out of Facebook advertising you need to take a good hard look at who your customer is and what they are interested in.

With Google Adwords (if you are doing it right), your ads should be seen by people that are almost ready to buy or ready to buy your product or service.

Facebook’s users are at the other end of the buying cycle or “the pre-buying cycle.”

People on Facebook are playing games and chatting with friends, they are not there looking for your product or service. If you go into Facebook [...]

March 13th, 2010 | Tags: , , | Category: Marketing | Leave a comment

Facebook Fan Page Updates, Can Your Fans See Them?

You’ve built your Facebook page and got tons of fans after tricking out your fan page, but a large percentage of your page’s fans may not be seeing your updates in their news feed. If your fans have more than 250 friends, they are probably not seeing your updates. Unless they have manually changed their feed settings.

I have seen my Facebook friends posting about not being able to see other friends updates and the back and forth about how to change the setting to allow more updates in the Live Feed. So this is apparently a pretty common snafu [...]

March 7th, 2010 | Tags: | Category: Marketing | Leave a comment

Facebook Advertising vs. Google Adwords Overview

There are several things that are different about Google Adwords and Facebook Advertising.

If you are considering advertising on both networks, here’s what you need to know. Adwords and Facebook Ads both offer geotargeting, which makes both networks a good choice for local advertisers. Apart from geographic targeting, each network is very different in how you target the right users for your niche and you must keep this in mind as you plan your ad campaigns.

Advertising: Google vs. Facebook

The combined reach of Google and Facebook is staggering, even in local markets. If you advertise on both of [...]

March 5th, 2010 | Tags: , , , | Category: Marketing | 9 comments

How to Pimp Your Facebook Fan Page

Setting up a run of the mill Facebook fan page is easy, but why not kick it up a notch?

Facebook fan pages are all the rage lately. With Facebook’s user base in the hundreds of millions, its audience is nearly the largest on the internet. Best of all a Facebook fan page is free and easy to set up. Want to make your fan page stand out from the crowd? Read on.

Facebook’s Audience

Here are some Facebook stats straight from the horse’s mouth:

More than 400 million active users 50% of our active users log on to Facebook [...]

February 24th, 2010 | Tags: | Category: Marketing | One comment