How to Advertise & Market a Vacation Rental Property

With the economy the way it is, having a successful vacation rental season may make or break some people that own second homes, so follow along and learn how to market your vacation rental property like a pro.

I wrote an article several years ago on advertising vacation rentals and figured it was time to update it. But instead of rewriting that one, I figured I’d write a new, more meaty one here. Plus, like having more than one vacation rental listing, having two articles on vacation rental advertising is better than just having one.

Why should you listen to [...]

April 6th, 2011 | Tags: , , , | Category: Marketing | 6 comments

Hyperlocal Adwords Targeting Example

Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.

A very simple hyperlocal Google Adwords example

Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:

We would setup the campaign [...]

July 5th, 2010 | Tags: , , , | Category: Marketing | One comment

Local Search Marketing & Optimization

Local search is red hot right now. I have been optimizing local search listings for a number of local businesses lately.

These businesses cover a wide range of niches, so I have had a really good look at the Cape Cod area local search listings scene. From what I have seen in my research for clients, there are many local businesses missing out on more customers by not optimizing their local search presence.

What is local search marketing?

Local search marketing involves making sure that a company’s listings on Google Local, Yahoo Local, Bing Local, Merchant Circle, Yelp, etc… are [...]

April 18th, 2010 | Tags: , , | Category: Marketing | One comment

Facebook Advertising vs. Google Adwords Overview

There are several things that are different about Google Adwords and Facebook Advertising.

If you are considering advertising on both networks, here’s what you need to know. Adwords and Facebook Ads both offer geotargeting, which makes both networks a good choice for local advertisers. Apart from geographic targeting, each network is very different in how you target the right users for your niche and you must keep this in mind as you plan your ad campaigns.

Advertising: Google vs. Facebook

The combined reach of Google and Facebook is staggering, even in local markets. If you advertise on both of [...]

March 5th, 2010 | Tags: , , , | Category: Marketing | 9 comments