“Local” Listing & Advertising Services: Buyer Beware…

Hyperlocal Adwords ad targeting

If you’re like most small business owners, you find yourself being pitched and sold by numerous “local” online advertising services and if you are not sure exactly what you are getting for the money, you should hire a trusted third-party consultant to help you. Getting involved with these companies can mean that they own you and all your free local listings. Local Listing Services There are so many different advertising … Continue reading

Try It Local Cape Cod & Group Coupon Deals

To answer the rising popularity and the growing need for a local Cape Cod group deals or social coupon site like Groupon and Living Social, the Cape Cod Chamber of Commerce launched a group coupon site with Try It Local Cape Cod. Are local group deals a good idea and will it pan out for local Cape Cod businesses? Read on to find out. With the growing popularity of social … Continue reading

Local Lead Generation (Local Affiliate Marketing)

What is Local Lead Generation? Local lead generation is a local affiliate marketing service that supplies new customer leads to business clients. Using online and offline sources, the local lead generation company will acquire leads targeted to the client’s business niche and sell them to the business client. Most often these are flat fee per lead agreements (like you will find with CPL lead affiliate programs), but there are other … Continue reading

Hire Service Providers Using CraigsList the Smart Way

There’s no doubt that there are people advertising on CraigsList that will work for cheap. There are hundreds of classified ads on the local CL from people offering services like painting, landscaping, handyman help, building websites, bookkeeping and a million other services. The only problem with that is, well it’s CraigsList. By that I mean there is no vetting process or requirement of qualifications to place an ad on sites … Continue reading

Hyperlocal Adwords Targeting Example

Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area. A very simple hyperlocal Google Adwords example Let’s say we own a widget rental … Continue reading