Try It Local Cape Cod & Group Coupon Deals

Try it Local Cape Cod

To answer the rising popularity and the growing need for a local Cape Cod group deals or social coupon site like Groupon and Living Social, the Cape Cod Chamber of Commerce launched a group coupon site with Try It Local Cape Cod. Are local group deals a good idea and will it pan out for local Cape Cod businesses? Read on to find out.

With the growing popularity of social coupons or group deal sites like Groupon and Living Social, the Cape Cod chamber is hoping to get on the group coupon train with [...]

March 21st, 2011 | Tags: , | Category: Marketing | 4 comments

Local Lead Generation (Local Affiliate Marketing)

What is Local Lead Generation?

Local Lead Generation

Local lead generation is a local affiliate marketing service that supplies new customer leads to business clients. Using online and offline sources, the local lead generation company will acquire leads targeted to the client’s business niche and sell them to the business client.

Most often these are flat fee per lead agreements (like you will find with CPL lead affiliate programs), but there are other models as well. The other one that I use is the commission based model (where you get paid a percentage of the profit on a closed [...]

January 14th, 2011 | Tags: , , | Category: Marketing | 2 comments

Hire Service Providers Using CraigsList the Smart Way

There’s no doubt that there are people advertising on CraigsList that will work for cheap. There are hundreds of classified ads on the local CL from people offering services like painting, landscaping, handyman help, building websites, bookkeeping and a million other services.

The only problem with that is, well it’s CraigsList. By that I mean there is no vetting process or requirement of qualifications to place an ad on sites like CL. The problem with that is, these kinds of sites attract people that may be scammers, or really just aren’t qualified to do the services they are offering.

Now [...]

August 15th, 2010 | Tags: , | Category: Other Stuff | Leave a comment

Hyperlocal Adwords Targeting Example

Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.

A very simple hyperlocal Google Adwords example

Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:

We would setup the campaign [...]

July 5th, 2010 | Tags: , , , | Category: Marketing | One comment

Local Search Marketing & Optimization

Local search is red hot right now. I have been optimizing local search listings for a number of local businesses lately.

These businesses cover a wide range of niches, so I have had a really good look at the Cape Cod area local search listings scene. From what I have seen in my research for clients, there are many local businesses missing out on more customers by not optimizing their local search presence.

What is local search marketing?

Local search marketing involves making sure that a company’s listings on Google Local, Yahoo Local, Bing Local, Merchant Circle, Yelp, etc… are [...]

April 18th, 2010 | Tags: , , | Category: Marketing | One comment
 
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