There’s no doubt that there are people advertising on CraigsList that will work for cheap. There are hundreds of classified ads on the local CL from people offering services like painting, landscaping, handyman help, building websites, bookkeeping and a million other services.
The only problem with that is, well it’s CraigsList. By that I mean there is no vetting process or requirement of qualifications to place an ad on sites like CL. The problem with that is, these kinds of sites attract people that may be scammers, or really just aren’t qualified to do the services they are offering.
Now there are [...]
Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.
A very simple hyperlocal Google Adwords example
Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:
We would setup the campaign [...]
Local search is red hot right now. I have been optimizing local search listings for a number of local businesses lately.
These businesses cover a wide range of niches, so I have had a really good look at the Cape Cod area local search listings scene. From what I have seen in my research for clients, there are many local businesses missing out on more customers by not optimizing their local search presence.
What is local search marketing?
Local search marketing involves making sure that a company’s listings on Google Local, Yahoo Local, Bing Local, Merchant Circle, Yelp, etc… are up to date [...]
What is a new customer worth to your business?
Do you know what it costs you to acquire a new customer? If you said no, how do you expect to measure the return on your advertising dollars?
If you are serious about growing your business, you need to start tracking your ad response rates.
This will enable you to judge which advertising dollars are being well spent and which part of your advertising budget you are just pissing away.
It’s all about generating leads for your business and turning them into paying customers. The only way you can figure out your cost per lead [...]
Local car dealers should take advantage of this story…
Last week when the news broke that Toyota would be recalling millions of it’s top selling models because of a “sudden acceleration” problem with the vehicle gas pedals or floor mats, I started to monitor the search results for “Toyota recall” to see who would be jumping on the advertising bandwagon first.
I noticed a few things within the first two days of the story breaking:
Toyota was running a damage control ad. To their credit, this campaign is also running on Bing and Yahoo which are both empty of competing “recall related” ads [...]
