How to Advertise & Market a Vacation Rental Property

With the economy the way it is, having a successful vacation rental season may make or break some people that own second homes, so follow along and learn how to market your vacation rental property like a pro. I wrote an article several years ago on advertising vacation rentals and figured it was time to update it. But instead of rewriting that one, I figured I’d write a new, more … Continue reading

Hyperlocal Adwords Targeting Example

Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area. A very simple hyperlocal Google Adwords example Let’s say we own a widget rental … Continue reading

Facebook Advertising is a Different Animal

For your business to get the most out of Facebook advertising you need to take a good hard look at who your customer is and what they are interested in. With Google Adwords (if you are doing it right), your ads should be seen by people that are almost ready to buy or ready to buy your product or service. Facebook’s users are at the other end of the buying … Continue reading

Facebook Advertising vs. Google Adwords Overview

There are several things that are different about Google Adwords and Facebook Advertising. If you are considering advertising on both networks, here’s what you need to know. Adwords and Facebook Ads both offer geotargeting, which makes both networks a good choice for local advertisers. Apart from geographic targeting, each network is very different in how you target the right users for your niche and you must keep this in mind … Continue reading

Toyota Recall: Local Advertising Opportunity

Local car dealers should take advantage of this story… Last week when the news broke that Toyota would be recalling millions of it’s top selling models because of a “sudden acceleration” problem with the vehicle gas pedals or floor mats, I started to monitor the search results for “Toyota recall” to see who would be jumping on the advertising bandwagon first. I noticed a few things within the first two … Continue reading