Online advertising can be big money, but it doesn’t have to be. If your business is targeting the right customers in the right areas you can be extremely effective with a small budget. Below is part of a simple example Adwords advertising campaign for a fictitious widget rental company located in the Mid Cape Cod area.
A very simple hyperlocal Google Adwords example
Let’s say we own a widget rental business in the Mid Cape Cod area and want to run paid advertising on Google Adwords. Here’s one part of a campaign we might use:
We would setup the campaign [...]
For your business to get the most out of Facebook advertising you need to take a good hard look at who your customer is and what they are interested in.
With Google Adwords (if you are doing it right), your ads should be seen by people that are almost ready to buy or ready to buy your product or service.
Facebook’s users are at the other end of the buying cycle or “the pre-buying cycle.”
People on Facebook are playing games and chatting with friends, they are not there looking for your product or service. If you go into Facebook advertising thinking you [...]
There are several things that are different about Google Adwords and Facebook Advertising.
If you are considering advertising on both networks, here’s what you need to know. Adwords and Facebook Ads both offer geotargeting, which makes both networks a good choice for local advertisers. Apart from geographic targeting, each network is very different in how you target the right users for your niche and you must keep this in mind as you plan your ad campaigns.
Advertising: Google vs. Facebook
The combined reach of Google and Facebook is staggering, even in local markets. If you advertise on both of these networks and [...]
Local car dealers should take advantage of this story…
Last week when the news broke that Toyota would be recalling millions of it’s top selling models because of a “sudden acceleration” problem with the vehicle gas pedals or floor mats, I started to monitor the search results for “Toyota recall” to see who would be jumping on the advertising bandwagon first.
I noticed a few things within the first two days of the story breaking:
Toyota was running a damage control ad. To their credit, this campaign is also running on Bing and Yahoo which are both empty of competing “recall related” ads [...]
