Local State Rep. Domain Name Follies

This past week a domain name dispute of sorts involving Representative Cleon Turner and his opponent Patrick Foran showed up in the Yarmouth Register and on Cape Cod Today whose parent company is also coincidentally Mr. Turner’s web design firm.

Apparently Turner had let his domain name (cleonturner.com) expire and Foran picked it at some point a few months ago according to reports.

MA State Capitol

I have been involved in domain names for over a decade, so I couldn’t leave this story alone.

Both politicians got what I would consider an equal beating according to the public comments that were left [...]

Local Search Marketing & Optimization

Local search is red hot right now. I have been optimizing local search listings for a number of local businesses lately.

These businesses cover a wide range of niches, so I have had a really good look at the Cape Cod area local search listings scene. From what I have seen in my research for clients, there are many local businesses missing out on more customers by not optimizing their local search presence.

What is local search marketing?

Local search marketing involves making sure that a company’s listings on Google Local, Yahoo Local, Bing Local, Merchant Circle, Yelp, etc… are up to date [...]

Toyota Recall: Local Advertising Opportunity

Local car dealers should take advantage of this story…

Last week when the news broke that Toyota would be recalling millions of it’s top selling models because of a “sudden acceleration” problem with the vehicle gas pedals or floor mats, I started to monitor the search results for “Toyota recall” to see who would be jumping on the advertising bandwagon first.

I noticed a few things within the first two days of the story breaking:

Toyota was running a damage control ad. To their credit, this campaign is also running on Bing and Yahoo which are both empty of competing “recall related” ads [...]