Why you need to concentrate on mobile users to succeed online.
I operate a large network of my own websites and maintain numerous client websites. One thing is for sure, mobile use is on the rise. The statistics from these websites show a steady increase in visitors using mobile devices of all kinds. Some of these websites have a larger percentage of mobile visitors than others (in some cases nearly half the traffic is from mobile devices), but across the board requests from mobile devices are rising.
PC sales are dropping fast, while smartphone and tablet sales are climbing big time. This means that soon (if not already) most of your visitors will be browsing your website with smartphones and tablets.
“First-quarter shipments of PCs fell 14 percent worldwide from the same time last year, according to International Data Corp. That’s the deepest quarterly drop since the firm started tracking the industry in 1994. Another research firm, Gartner Inc., pegged the first-quarter decline at 11 percent.”
Take a hint from the Internet giants:
“Internet companies such as Yahoo Inc. and Facebook Inc. that initially designed their digital services to be primarily consumed on PCs have been scrambling to tweak things so they work better on smartphones and tablets“
If you are not thinking mobile first, you are not looking ahead. If your websites fails or frustrates users on mobile devices, a big chunk of your Internet strategy is at risk of failing. Think mobile first for the win.
Take this quote from BGC Financial analyst Colin Gillis:
“It’s all about mobile computing now. We have definitely reached the tipping point.”
PCs are going out of style because they usually cost more than smartphones and tablets, and aren’t as convenient to use. Most PCs sell for $400 to $1,500 while the initial out-of-pocket expense for a smartphone runs as low as $99 and many tablets sell for $200 to $300.
This is especially important for local businesses:
“Traffic to online directories and other local resources from non-PC devices more than quadrupled in 2012, reaching 27 percent share of total web traffic in December 2012 from 6 percent share in December 2011.”
You may think that having a mobile app (which can be expensive to develop), or a second mobile version of your current website is all you need, but that really isn’t the case.
Your best bet is to upgrade your current website to a responsive design. With a responsive website, you will only have one version of your website and it will work well on all devices, regardless of screen size or resolution.
Not sure how your website looks to mobile users with different size screens? Check out this tool.